Every single team wants to have some fun and connect with coworkers outside of the office. Each of us has however different needs and ideas in mind. Me and my team wanted to get a unique experience, learn something new and share the moment together. With those clear objectives, our search began. As a result, we realized that especially relevant offers have few things in common. Do you want to know what does it take to create an offer that grabs the attention? I have prepared some advice on creating content for your team event in 3 simple steps.
Let me share with you the main steps to market your team event
and encourage people to book your team experience:
STEP 1: Set the mood and encourage us to click for more!
The title is the first thing that we see, so start with a hook. Is it exciting enough? Unique? Does it offer the experience we are looking for? Make sure the title of your team event invites your audience to explore more. It should describe your offer in the shortest and best possible way. Make it sound attractive, maybe even surprising and up your customer’s appetite for more!
STEP 2: Paint the picture and show what to expect!
- Provide all valuable information people may look for
Bookers that most likely are going to purchase team activities want to get all information possible at first. They want to know: what they can expect, how to prepare and get there with their team. As a result they want to feel confident they chose what matches their needs best. First of all, make sure you provide a detailed description: what is included, duration of the activity, number of participants and additional service,etc. If you can’t provide team with equipment or food, make sure you mention it as well. Good level of details helps your customer introduce the idea to the team. It also allows users to find and book your event quickly.
- Prove your offer with visuals
Visual content and rich language helps paint a picture of the experience being offered. That will build excitement and increase your chances of landing another sale. Pictures and videos are what will keep people on your page. Visual elements of your offer will attract more people, build the credibility of your service. Make sure your visuals convince us, that we made the right choice. And lastly, use your own pictures wherever possible. Real people, doing real things.
- Build even more excitement
After you gave us all the info about your team activity, pick up the line that describe your offer best and spicy it up in Event Overview. Keep your description Short, Simple and Smart! Share with us what is the idea of the team activity, as well as what kind of team should get engaged with that. Remember to mention the result and reason of the activity (get to know each other, team building, crazy time together, overcoming boundaries, etc.). Bring some humor here and leave your audience with something they will remember and bring to their team meeting agenda.
STEP 3: Tell stories from your customers experience!
We also want to allow sharing first hand stories and enthusiasm after team event. Encourage your clients, to share and recommend your service to broader bookers community. It has been proven that people very likely check rates and reviews section to validate their choices. We want to feel comfortable to invite our friends or colleagues. Therefore you should work on your rating section since the very beginning.
In conclusion, the rules are simple:
The more you showcase and say about your offer – more confident and excited your potential attendees become. The more passionate about team experience they become – more likely they will choose to spend their precious team time with you!